YouTube has over 2.5 billion active users every month, making it the world’s second-largest social media platform. Brands shouldn’t ignore YouTube as part of their marketing strategy solely because of the site’s massive user base.
Consumers are increasingly using YouTube for a wide variety of purposes, including but not limited to entertainment, education, and product research, as evidenced by recent data from Sprout Social. Brand awareness, relationship strength, search engine optimization, and targeted, high-converting traffic are all bolstered by marketing on the platform.
This article will teach you the ins and outs of YouTube marketing, including what it is, why it matters, and the best practises for implementing them.
The definition of YouTube marketing.
When you market your brand, product, or service on YouTube, you are engaging in YouTube marketing. Online marketers primarily employ YouTube in three ways:
- Make your own videos; YouTube’s main purpose is to host them. The key to being successful on the platform is posting videos of a high quality.
There’s a good reason brands spent over $600 million on YouTube influencer marketing in 2021: it’s because of the influencers who helped spread their message. The site is a great place to collaborate with other creators and establish yourself as an expert in your field.
- Seventy percent of consumers say they’ve made a purchase after seeing a video ad for a product on YouTube. Marketing your brand through the platform can yield substantial returns.
Besides being the largest video-sharing website, YouTube is also a major search engine. However, there is intense competition for placement on the site.
Over 5 billion videos can be found on YouTube, and 500 hours of video are added to the site every minute. To increase your video’s visibility on YouTube, you need to know how the algorithm works and tweak your settings accordingly.
What makes marketing on YouTube so crucial?
YouTube’s current metrics all point to the same conclusion: video is a hit with both businesses and customers. People are twice as likely to show a video to a friend or family member as they are to show any other type of content, according to studies.
YouTube is the best platform to promote videos because over a billion people watch videos there every day.
There are many pluses for your company when you use YouTube marketing. For the following reasons, YouTube investment should be a top priority:
Get your message out to lots of people.
There is a massive community of engaged people on YouTube. Large amounts of exposure and traffic can be attained through consistent publication of high-quality content and collaboration with influential creators in your field.
YouTube is great because it gives you access to an international viewership. A total of 100+ countries and 80+ languages can access the platform. Auto-translated captions are just one example of how simple it is to create content for a global audience.
Raise exposure in online searches
YouTube is a massive search engine in its own right, but it can also help you rank higher in Google’s results. Increasing numbers of SERPs feature video carousels, the vast majority of which feature content hosted on YouTube (more than 94% of all embedded videos).
You can improve your video’s search engine rankings on both Google and YouTube by conducting keyword research on those platforms to help you select relevant topics, align with user intent, and optimise for viewing.
Promotion of the Brand
Increasing your company’s visibility on YouTube is a must. Google says that nine out of ten people on the planet check out different brands and products via YouTube.
Publishing content that promotes your business, such as reviews, how-to videos, explainers, and commercials, is a great idea. Visual branding and maintaining a consistent brand voice are two additional methods for making an impression on your target market.
Gain respect and authority
If you’re looking for recommendations on what to buy, look no further than YouTube. YouTube is a fantastic platform from which to launch an online credibility campaign for your brand.
The benefits of your product can be demonstrated in a variety of ways, such as through video testimonials, brand storytelling, visual tutorials, hands-on reviews, and live demos. Gaining the trust of potential customers is another benefit of forming partnerships with creators in your field.
Inspire business and foot traffic
Advertising on YouTube can have a beneficial effect on your bottom line. In fact, eighty-one percent of marketers claim that using video has increased sales for their company.
Cards, end screens, channel stores, and tagged products are just a few of YouTube’s shopping features that give marketers a plethora of options for promoting and selling their products.
You can also generate leads with YouTube. Advertising webinars and preview videos for online courses are two more methods to get people interested in signing up.
It’s also possible to promote your landing pages and lead magnets by pointing viewers to them in the video’s description. In order to increase your videos’ exposure, you should upload them to other platforms such as social media or websites.
Earn additional money.
The video-sharing website YouTube can serve as a supplement to your current advertising plan or even stand on its own as a source of income for your company.
Only channels that meet the requirements of the YouTube Partner Program can monetize their videos and earn money from the number of views and engagement. To find out more about how to monetize your YouTube channel, read this article.
Successful YouTube marketing methods
Advertisement on YouTube is competitive, but can yield substantial returns if done properly. It’s not enough to start a channel and start posting videos. For brands to see real results on the platform, they need to approach the planning, production, and distribution of content strategically.