Are you in the market for a social media management platform? Or perhaps you’re in search of a replacement social media app.

Spend some time learning about the best options out there so you can make a well-informed choice.

The success of your brand and bottom line depend on your ability to optimise your digital strategy and spend wisely, both of which may be greatly aided by the use of a good social media management platform.

Best Software for Managing Your Social Media

Every company and organisation is unique. The best social media app is not universal.

The optimal social media management tool for your team will depend on a number of factors, including your publication schedule, the number and size of your clients, your marketing goals, the platforms you utilise, and your marketing budget.

You’re ready to choose the right social media management tool for your company.

What follows is an exploration of the many social media management solutions available to you. Finding the best social media scheduler for your requirements is the first step towards centralised management of all your social networks.

Buffer

Buffer is an excellent option when you’d rather allocate resources to publishing or reporting than doing both at once.

Buffer is the only app on our list that doesn’t centralise all of its functionality in a single app.

In its place, you may invest in either its Publish or Analyze features, or both. As an added bonus, Buffer is compatible with over 60 other apps, which may help your team work more efficiently.

Publishing

Buffer allows you to plan posts in advance across many social media platforms. On some packages, you’ll also have the option to save unfinished blog entries and form hashtag-specific communities on Instagram.

Engagement

Reply was a previous interaction feature that Buffer provided. The social inbox and other built-in engagement options on Buffer were discontinued in early 2020.

You may need to look elsewhere for a solution that allows you to handle all of your interaction, publication, and reporting needs from a single interface.

Customer Relationship Management (CRM) in a Social Context

Relationship management features are not included in Buffer. However, you may be able to connect your existing customer relationship management system (CRM) with Buffer.

Or you can use Zapier to link your marketing automation tools with Buffer.

Collaboration

You and your team can accomplish a lot with this tool. With Buffer, groups may collaborate on content development, and only authorised users will be able to publish changes.

Since the free plan only allows for one user, social media managers who want to work with a team will have to pay more.

e-clincher

E-clincher is an effective platform for posting to social media, curating material with minimal effort, and managing a media collection in one place.

Find and distribute engaging information with ease with this social media management tool. It also has a score system built into its recommended content tool to help you select the most engaging posts for your audience.

Publishing

You may save time and effort using e-bulk clincher’s publishing, automated posting from RSS feeds, and post queues. To make link tracking even more convenient, this application supports UTM parameters.

Engagement

You can monitor all of your mentions, tags, conversations, and reviews in one place with e-social clincher’s inbox.

Additionally, the tool’s monitoring features allow you to track relevant keywords and hashtags and maintain tabs on the conversation around your business.

Customer Relationship Management (CRM) in a Social Context

Although e-clincher lacks a social CRM, it may be integrated with services like Intercom and Zendesk.

In addition, lead management basics may be handled with an e-mail inbox. Managers of social media accounts have an infinite number of tags at their disposal using e-clincher to help them find new leads, connect with influential users, and categorise user comments.

Collaboration

You can work together in e-clincher, but only if you subscribe to the Premier or Agency plan. The two more expensive plans include the capability to forward draughts of messages and postings to relevant team members for review and approval. In addition, you may establish responsibilities for any new team members, including customers.

Loomly

Loomly is useful when the success of your social media campaign hinges on your team’s ability to work together effectively.

With this low-cost social media management solution, you can make sure that your staff is always using the most up-to-date versions of your brand’s digital assets and post templates.

In addition to Slack, Loomly also works with Microsoft Teams. That way, everyone on your team may ask questions, receive answers, and work together effectively.

Publishing

Loomly allows you to schedule posts on most of the main social media networks (with the exception of Instagram). (In order to post to Instagram, you’ll need to integrate Zapier and Loomly.)

You may use this app to discover new topics for blog articles, keep tabs on industry developments, and learn how to improve the performance of your material. Your brand’s digital assets may also be archived there for easy retrieval.

Engagement

When using Loomly, managing a community is a breeze. It has an interaction interface for responding to comments on social media platforms including Facebook, Instagram, and Twitter. However, Loomly lacks both social listening and hashtag tracking capabilities.

Customer Relationship Management (CRM) in a Social Context

Loomly does not come equipped with a customer relationship management system. Loomly is a marketing automation platform, but you can connect it to other Zapier-enabled apps if you need to. In fact, Loomly can get extra capability thanks to Zapier’s over 2,000 connections.

Collaboration

Loomly’s Base plan, which is free to use, allows for two users at once, making it great for teams. Approval processes, user access, and notes may all be set up using this handy application. With the ability to set individual permissions, sharing your social media schedules with customers is a breeze.

Reporting

Every subscription to this service includes access to the most fundamental analytics features. You want comparison statistics and postings that were not published on Loomly, right? A Basic, Plus, or Premium plan is required.