Must have a flawless Instagram plan, stat! Read on to learn how to get the most out of the widely-used social networking platform.
With more than a billion active users per month and over 200 million business profiles, Instagram has quickly risen to the ranks of the most popular social media networks. How can you make the most of the platform’s advertising resources?
How to develop an Instagram strategy that will help you achieve your key performance indicators is the topic of this post.
Key Performance Indicators: A Review
Let’s go through your Key Performance Indicators (KPIs) once more before we get into your Instagram approach (key performance indicators). In many cases, marketing teams would establish broad KPIs without considering the unique contributions of various social media platforms (or not).
What are you hoping to accomplish with your Instagram campaign?
Develop an active online group of supporters
To what mediums should you direct your efforts if you have community growth as a key performance indicator?
It is feasible, but will take a lot of work, to grow an active community on social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, and Pinterest.
Tracking the number of likes and comments on your Instagram posts and Stories might help you build an active following.
Just how active are your customers? (number of followers x 100)/(likes + comments).
The goal is to monitor development, publish similar content, and hone your strategy.
Raising Product Recognition
You may keep an eye on this KPI by keeping tabs on shares and listening for brand references. The “listening” section of your Agorapulse dashboard makes it simple to accomplish this. Boosting your company’s name recognition doesn’t have to cost a fortune.
Instagram Checkout allows users to buy things from companies right within the Instagram app, which can be monitored using Google Analytics or landing page views.
Paid advertising requires careful monitoring of key performance indicators and return on investment (ROI) because of its financial outlay. Instagram’s Checkout costs are steep, especially for smaller companies.
Verify that the Ideal Customer Profile Aligns with the IG Profile
Would you say that the IG audience represents your perfect customer? Understanding your target audience is critical. You don’t have to be on Instagram just because it’s one of the most popular social networking sites.
In the United States, 31.4 percent of Instagram users in July 2021 were between the ages of 25 and 34. Users between the ages of 18 and 24 made up the second-largest demographic, accounting for 25.7% of the total. As a whole, 58% of American Instagram users were female.
As an extension, the following are among the most popular topics of conversation on Instagram, according to a study conducted by Facebook.
You might think of it as a sharing of ideas.
Instagrammers are always looking to learn more about topics that pique their interest and expand their horizons. They want to learn, join a group, and get messages from influential individuals and companies. As a company and content provider, you may employ message, copy, and creativity to transport your audience into the world of your choosing.
Create interest, build a following, and boost revenue.
Of course, besides the aforementioned, many other popular Instagram categories include those devoted to parenthood, design, and pets, among others.
However, if your product does not appeal to any one group, you may want to reconsider. Furthermore, you may spy on your rivals to get an edge. Is Instagram available to them? Find out what hashtags they’re using and how much attention they’re receiving.
Once you’ve determined that your ideal customer is an IG, it’s time to learn more about their habits and interests. If you want to create engaging posts, captions, hashtags, and campaigns, you need to have a firm grasp on what your audience finds most engaging.
Figure Out What You Have Available
You need to be practical about what your brand can do at this stage. This technique will need time, money, and resources.
It’s helpful to learn about marketing approaches taken by competing businesses. It’s great to aspire to their level of accomplishment. But if you don’t have Starbucks’ resources, it would be futile to try to replicate their Instagram technique.
I want to make sure that I understand your requirements.
Instagram is image-based, therefore preparation is key. Do you plan on sharing branded JPEGs, or will you be uploading genuine photographs? That depends on factors like if you have a real product to show off, an event to promote, a large staff, a storefront, or clientele you can highlight.
Tools and materials
Luckily, a large design team is unnecessary for Instagram success. Starting off, all you need is a high-quality smartphone and a dedicated channel manager. However, you’ll need the services of a writer or social media manager with a flair for creating engaging captions. This is crucial.
It helps a great deal to have a designer and cameraman on hand in order to make interesting video Stories, Reels, and gifs.
Introducing the Suite
With your key performance indicators and available resources in mind, you can decide which of Instagram’s many useful features to prioritise.
Instagram Photos and Videos: These are the postings that will always be displayed in our profile grid. Each article can have a gallery of photographs and videos that readers can go through. There’s room here to elaborate on a tale or give a more thorough explanation of a product.
There is an 86% completion rate for Brand Stories. In comparison to other means of expression, such as blogs and extended movies, that is enormous. Brands have a lot of options with Instagram Stories. This allows you to put your own unique imprint on the product in terms of aesthetics and impact.
In particular, you might:
- Make the wording match the colours of your company.
- Make a narrative arc that will “reveal” something.
- Combine still images with moving footage.
- Toss on a link sticker.
- Discover hidden GIFs.
- Filters for stories you like can be saved.
- Highlight important pieces of information so that you can easily access them again.