Making sure your ads reach your ideal customers is a must for every successful marketing campaign. Making people curious about your offering is crucial if you want to expand your consumer base. Businesses benefit from the proliferation of apps and internet platforms. Including young people in your marketing efforts is a smart move if you’re trying to sell something. The majority of TikTok users are in their 20s and 30s, thus catering to this demographic will increase your brand’s visibility and popularity on the site.
TikTok is the cherry on top of your marketing approach. This software is becoming increasingly well-known all around the world, and its use is widespread. By 2020, many businesses will have begun creating their own TikTok trends, which, after some time, have shown to be successful.
Let’s learn about the popular marketing and entertainment app TikTok before we dive into the platform’s tactics.
An Overview of the Popular Video-Sharing Service
The Chinese-owned social media video app, formerly known as Musical.ly, has suddenly emerged out of nowhere to become one of the most downloaded applications worldwide. ByteDance introduced its Douyin social media video app to the Chinese market in September of 2016. They took the app global and gave it the name TikTok. In 2018, it began to see a rise in popularity throughout Thailand.
Eastern users flocked to the social video-sharing app TikTok/Douyin, but Western users flocked to the Chinese-claimed app Musical.ly. Launched in August of 2014, Musical.ly is a platform for users to share and view short, user-created videos that feature lip sync or comedic elements. Most notably, it was a hit with teenage girls and young women in the United States.
With a $1 billion investment made in November 2017, ByteDance acquired Musical.ly and joined with TikTok in August 2018 to become a massive online video platform. Tiktok, which is compatible with iOS and Android, has expanded to support more than 150 countries and 750 languages. TikTok’s lip-synching functionality was borrowed from Musical.ly and remains one of the app’s most popular features.
Why Promote on TikTok?
Because of the app’s popularity among millennials, it has become a source of new business leads. With the use of tried-and-true TikTok marketing methods for businesses, promoting on the most cutting-edge marketing and entertainment platforms is a shrewd approach to maintain your brand at the forefront of consumer consciousness.
Since the video-sharing platform is so effective at advertising, it may be put to use in a wide variety of fields. Brand exposure, audience size, and user engagement can all be increased through the utilisation of the TikTok platform as opposed to more traditional methods such as cold calling or telemarketing.
Marketing With TikTok: To Think About It Or Not?
TikTok is a major social media tool for advertising your company. Using social media and video-sharing platforms, several companies successfully reach their target demographic.
Put up a video and some offbeat material!!! But there’s more to TikTok advertising than that!
Marketers frequently disperse their resources over numerous platforms. It’s no longer effective to pour one’s whole advertising budget on television. Promoting on TikTok requires a well-thought-out plan and a designated marketing budget. Gaining a sizeable slice of the market is possible if you focus on the right demographic and on TikTok users who are most likely to buy from you.
Do not place an ad on TikTok simply because you have heard it is a popular platform. It is important to have a marketing plan in place before beginning to advertise on TikTok. Establishing some sort of campaign objectives should serve as the jumping off point for any and all marketing plans. Just what are you hoping to accomplish with this promotional push? Exactly what is it about TikTok that makes you think about advertising there?
